Campaign: Twitch Pro

Soundstripe
Art Production Manager + Designer + Photographer

In 2020, gamers and streamers were faced with a massive music takedown due to a copyright issue that was put in place on the platform. In response to the growing need for royalty-free music for these creators, Soundstripe launched a free Twitch extension in 2020. Due to popular demand, Soundstripe doubled down in 2021 with a more in-depth option called Twitch Pro— a plan featuring custom playlist creation, access to exclusively curated playlists, and a song shuffle feature.

To support the launch of the new plan, our in-house creative team created a new live-action video promo, graphic images for email, organic, and paid search, along with a new landing page. The new services featured on Product Hunt garnered high praise from streamers.

CAMPAIGN

Creative Director: Jonathan Frazier
Creative Producer: Renée Olson
Designer: Joel Porter
Sr. Director of Marketing: Jordan Schneider
Paid Search Specialist: Cece Harwood
Paid Social Specialist: Trisha Duchyns
Creator Community & Social Engagement Manager: Julian Vaca

VIDEO

Producer: Renée Olson
Director: Jonathan Frazier
Director of Photography: Chris Haggerty
Still Photography: Joel Porter
1st Assistant Camera: Chase Lochamire
Edit & Color: Wes Langdon
PA: Joel Porter