Campaign: Create More

Soundstripe
Brand Strategist + Art production manager + Designer

In the fall of 2020, Soundstripe added stock video to their product mix as another form of media to support their customer base— the largest change to their product line since the start of the company. Thus, an integrated campaign was created for the product launch including new static and motion ads for organic and paid social (teaser content, launch week, and product marketing), an integrated social media campaign called the Create More Challenge, and customized product boxes for Instagram and YouTube influencers. This was a massive, collaborative department endeavor requiring the talent and sweat of a number of individuals.