BRAND IDENTITY

Renée Co.
Brand Strategist + Brand Designer

Renée Olson is the brains and brawns behind Renée Co… the video production company based in Nashville, TN. When she approached me to develop a brand identity for her company from scratch, I knew we were going to have fun with it. I also wanted to make sure that the characteristics and qualities of the person behind the brand, the one whose name is attached, were represented in full force. Thus, we landed on a design both fierce & gentle. Both elegant & playful. Both confident & nurturing. Approachable & secure in who they are. With nods to her love of cats, her Florida roots, and her dedication to nurturing gardens and foliage, combined with a vibrant color palette that infuses Florida orange and Tennessee red, the Renée Co. brand stands as an identity packed with visual appeal.